Milk: It does a globe good
I like it when I get to show examples of companies / industries who "get it right" when it comes to green communications. One recent example is the dairy industry. This is not an industry that you would think of as green. After all, their product comes from cows that produce a lot of methane and manure.
But some of their recent announcements show exactly how an industry can show that its adapting to a more environmentally-conscious world.
First of note is their recent sustainability summit where they announced plans to explore:
Milk processing technologies that use less energy, a carbon credit trading system that optimizes returns for reductions, using best practices and energy-calculating tools to reduce emissions and energy use, expanding the use of methane digesters to create energy, reducing the cost and emissions from cooling and refrigeration, and creating low-cost and low-carbon packaging.Industry press release is available here (PDF).
Then, came the announcement of a more environmentally-friendly milk jug which was reported on everyone from green blogs like Treehugger as well as large mainstream media outlets like the New York Times and the CBS Evening News, which you can view here:
True, some of the press coverage focused on consumer dislike of the new packaging. But, the strong environmental case made for the new jug should easily overcome these few objections. What are the benefits? For a recap, visit Sustainable is Good or read one of the many press hits it generated. The message to the consumer in all of those hits is that the dairy industry is working to make milk production, transportation and consumption more sustainable.
Labels: dairy, green, milk, packaging, public relations, sustainability





