Green movement gets Popular

The current issue of Popular Science Magazine had a feature on the future of the environment. The editor's letter in the front of the issue told readers not to look to the political process for answers to our world's environmental problems...but to look to the people in this issue instead. How's that for good press?

The stories included interesting reads on China's eco-revolution, designing a green laptop, even a story on how to make your own ethanol (although I don't recommend it and neither do they).

The special feature was sponsored on the web by Dow, who also had a six-page fold-out advertisement that pushed readers to www.dow.com/climate.