Does your mission inspire?

So your company has a mission statement. It describes what you do and why. But, does it inspire people and make them want to follow?

I was watching a presentation that Alex Steffen of Worldchanging gave at TED. Almost four minutes into the video, he describes his organization's mission thusly: Worldchanging, you might think of as being a bit of a news service for the unimaginable future.

A news service for the unimaginable future. I love it! Where do I sign up? It was enough for me to grab the RSS feed!

BTW, his presentation on sustainability was quite entertaining. Here it is: