NY Times blogger explains climate coverage

One of the things I love about tracking blogs of mainstream media journalists is that you can learn so much more about them, what they're interested in and how they think about and cover their beat. It's a rule that's been forgotten somewhat in the digital age where mass email has become a standard pitch, but you really should get to know your targets before you pitch them.

An excellent recent example of this is Andrew Revkin of the New York Times who blogs at Dot Earth. When a popular green blogger criticized Revkin's coverage of a climate skeptic conference, Revkin took to his blog to explain how he covers climate change with not one, but two thoughtful posts. The posts have garnered 174 and 85 comments, many of which are equally thoughtful and several of which he responded to.

If you're ever going to pitch Revkin on something related to the changing climate, you should really read these posts. While you're at it, add his RSS feed to your list. It's almost always worth the read.