Going green is good PR

As I've blogged before, greening your business can be good for your reputation. Another business that just discovered this is one of my favorite local restaurants: Sanaa's Gourmet Mediterranean. Getting certified by the Green Restaurant Association landed them some coverage on the local news. Here's the piece:



With the number of green claims rapidly proliferating, third party certification like this is virtually a must. Sanna's prominently displays the certification logo on their front door and web site, as well they should.

By the way, if you ever go there I highly recommend the spinach and walnut fatayer and the mezza sampler. Although everything is good so you can't go wrong.