Friedman on selling green

In a recent tweet, I mentioned that I'm reading Hot, Flat, and Crowded by Thomas Friedman. I'm on the third chapter and enjoying it thus far. What I particularly like is Friedman's ability to use words that sell green. Green communicators should read this book.

So I was especially pleased when I downloaded the latest episode of my favorite renewable energy podcast and saw that it included an interview with Mr. Friedman. He is very convincing in his promotion of energy technology, reclaiming green and even selling gas tax increases. You have to listen to Mr. Friedman being interviewed by Elizabeth Kolbert.