Advertising that's easy on the environment
Advertising has an environmental footprint. Some advertisers are lessening that footprint by using alternative energy, recycled materials or even an eco-friendly font.
Other advertising agencies take their low-impact advertising a step-further. Take British ad agency Curb, for example. According to their web site, they offer a unique portfolio of sustainable media types that create maximum impact at minimal cost to the environment. One of those offerings is clean advertising. Literally. Check out the video:
I have to say that I really like this concept. Some of the impact of communicating a green message would undoubtedly be lost if the advertising itself was bad for the environment. (Side note: In a former role as a public relations practitioner, a manufacturer of pressure washers was a client of mine. Maybe I could work something out?)
Similar agencies include Street Advertising Services and GreenGraffiti. Hat tip to Springwise.
What do you think of this approach? Do you know of any other agencies that are doing innovative things to lessen the environmental impact of advertising?
Labels: advertising, Curb, green, GreenGraffiti, public relations, Springwise
posted by Nathan Schock @ 8:30 PM
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I think this was done by Dirty Street Advertising if i'm right, they work the whole of the UK. Good work! I like new innovation
If i'm correct i think that Dirty Street Advertising did this or similar to this? they work around the UK! very creative! keep up the good work!
Our reverse graffiti advertising has become very popular from organisations with strong ethical values. We recently we're filmed by a ARTE television production company about the eco benefits of reverse graffiti. I'm sure this trend will continue as more and more people here about us.
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