The Green Issue of PRSA Tactics
I retrieved my PRSA Tactics from the mailbox and discovered that April is The Green Issue. My first reaction was "it's about time." As environmental communications have drastically increased in importance over the past few years, I haven't seen much from PRSA publications. This is something I pointed out a long time ago.The lack of coverage for the issue has been even more noticeable in light of the coverage that PRWeek has given to Green through a blog (now idled and moved to The Cycle), conferences and a dedicated section of their web site. Heck, PRWeek had a green issue 18 months ago.
All that aside, there were a few decent articles (despite the title, it isn't the entire issue). I was pleasantly surprised to see fellow green bloggers Maria Surma Manka and Willie Brent quoted in an article about green public relations.
Hopefully this issue represents the start of expanded coverage of environmental issues by PRSA and not just a one-off issue. I recently renewed my membership with PRSA and joined the Environmental section so I'll let you know what they have to offer.
Labels: green, PRSA, PRWeek, public relations, Target Green
posted by Nathan Schock @ 8:17 PM
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I'm kind of surprised they're just now paying attention. You might be interested to learn the PRSA is one of the sponsors of the huge media/communications love fest in the Monterrey, "Sustainable Brands '09."
I understand the program is excellent, but it sure comes with a price tag.
http://www.sustainablelifemedia.com/events/sb09
I'm glad to see that they're a sponsor because it shows that they're paying more attention even if they are a little late to the game. Hopefully it marks a commitment to address the topic going forward.
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