A blog about communicating sustainability from someone who has spent a fair amount of time doing it.
What do you think of the commercial for the 2009 Honda Insight?
Labels: commercial, Honda, hybrids, Insight, TV
posted by Nathan Schock @ 12:32 PM
3 Comments
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Nathan is the director of public relations for POET, the largest producer of biofuels in the world. He is also a digital advocate of sustainability and corporate social responsibility. He wants to help communicators improve their delivery of this information to the public in order to drive social change. Although he monitors communications from all sectors, his primary focus is business, because it it the only institution with the resources necessary to implement the lasting changes needed to preserve and protect the environment.
3 Comments:
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Great blog! I like this commercial because it focuses on brand first and then only mentions that the car is a hybrid at the end. It's more attractive to mainstream Americans than it would be otherwise.
I liked it. The spot gives us the image of benefits of buying the car.
In advertising, it is as important to sell the image of a product as to sell the product itself. People see this commercial and associate Insight with heartwarming images. From this perspective, they’ve done a good job to put the logo at last instead of the name of the brand. Using headlights somewhat goes against ‘green’ but the content and quiet music compensate for that.
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