Building Trust in Cleantech

I've been a long time reader of the Edelman Trust Barometer. It's kind of hard to believe that a time existed before everyone understood the power of peers, but the Barometer helped drive that home when it showed that most people put the most trust in people like themselves.

So a presentation from Edelman on building trust in Cleantech definitely caught my attention. The short presentation recaps some research and makes several interesting points. For me the most significant point was that the public found information coming from multiple sources the most compelling.

Here's the complete presentation:



Tomorrow, I plan to look at the longer good purpose presentation from Edelman