charity: water shows how to communicate
One of the many podcasts I subscribe to on iTunes is FORA.tv Environment. It's not a video podcast that I get to very often, but occasionally it contains a real gem. The most recent one was a presentation from Scott Harrison of charity: water.
The presentation contains some really innovative marketing on behalf of the charity. Things like putting all of the African wells they drill on a Google Earth map, a web site that helps people raise money by forgoing birthday or anniversary presents and things brands have done to get involved. The non-profit also has nearly 1.3 million followers on twitter.
Here's the presentation:
You can find Scott on Twitter as well.