How to communicate sustainability

The first PRSA Tactics issue of 2010 includes an article from your humble blogger, titled: Communicate your environmental achievements in the New Year.

The article is a list of responses to this question:

In a world that is paying more attention to the environmental footprint of the products they buy and the companies that they do business with, what advice would you give to PR professionals who are seeking to communicate their company’s progress toward sustainability?

from some of the best green bloggers I read regularly:

• Jeff McIntire-Strasburg
• John Grant
• William Brent
• Marc Gunther
• Todd Woody
• Martin LaMonica
• Joel Makower
• Jacquelyn Ottman

I hope you read the article and let me know what you think in the comments below. More importantly, I hope you start following these great green bloggers if you aren't already. All of them are on one of my Twitter lists that you can find here.

If you do read the article, just do me one favor: ignore the photo.