Monday, October 24, 2011

Gas Powered Everything hits the mark

I was watching TV the other night (something I don't do very often) and a commercial for the Nissan Leaf came on the screen. It reminded me that I haven't blogged here in a (long) while and this was something I had been meaning to talk about.

Called Gas Powered Everything, the spot is the brainchild of TBWA and imagines that everything electric was instead powered by gasoline. The implication is that all of these things, from hairdryers to computers, are better running on electricity so why not vehicles?

What I like best about the spot is that it successfully appeals to both its primary target of the environmentally-conscious and the general public. It does so both through humor and by showing the benefits of using electricity to power items everyone uses every day (although ignoring that much of that electricity comes from coal). Here's the 60-second spot:



There was another car in the ad and the manufacturer has since responded. What do you think of the spot?

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