A blog about communicating sustainability from someone who has spent a fair amount of time doing it.
I love this new messaging from the Rocky Mountain Institute: Reinventing Fire. Watch this video and check out their web site. What do you think?
posted by Nathan Schock @ 6:58 AM
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Nathan is the director of public affairs and corporate social responsibility for POET, one of the largest producers of biofuels in the world. He is also a digital advocate of sustainability and corporate social responsibility. He wants to help communicators improve their delivery of this information to the public in order to drive social change. Although he monitors communications from all sectors, his primary focus is business, because it it the only institution with the resources necessary to implement the lasting changes needed to preserve and protect the environment.
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